What is virtual staging?

Virtual staging is the digital furnishing of a photograph. You photograph an empty room, and furniture, rugs, art and lighting are added to the image instead of to the room. The listing photo looks furnished; the property stays vacant. Nothing is delivered, moved or rented, which is why virtual staging costs a fraction of physical staging and turns around in minutes rather than weeks.

Is Luw.ai virtual staging really free?

Yes. You can stage rooms on the free plan without paying and without a credit card. Free output carries a Luw.ai watermark and is licensed for non-commercial use, so it is meant for trying the tool and comparing styles. To publish staged photos on a live listing you need a paid plan, which starts at $19 per month for 200 renders, about $0.10 per staged image, with no watermark and a commercial licence.

How long does one staged image take?

About 20 seconds per image on a normal connection. A full four-photo set for one listing therefore takes roughly a minute and a half, including the time you spend choosing a style. There is no queue, no human retoucher and no next-day turnaround.

Do I have to disclose virtually staged photos on the MLS?

In practice yes, and there is no single national rule, which is exactly what makes this confusing. The NAR Code of Ethics (Article 12) requires REALTORS to present a true picture in their advertising, and most MLSs and several state real estate commissions turn that into a concrete requirement that materially altered photos be labelled. Check your own MLS rulebook for the wording it expects, then label the photo and repeat it in the listing remarks. There is a copy-paste disclosure block on this page. This is guidance, not legal advice.

Will the furniture stay consistent across different angles of the same room?

Not automatically. Each photo is staged independently, so two angles of the same living room can come back with a different sofa. The reliable workaround is to stage one hero angle first, keep the room type and style identical for the remaining angles, and regenerate any shot that drifts. Most listings publish only one or two angles per room, so this rarely bites, but do not assume a matched furniture set across a full walkthrough.

What resolution do I get, and is it enough for Zillow and the MLS?

Paid plans export up to 4K, far above what any portal requires. Zillow asks for photos at least 1024 pixels wide and displays them best at 1536 by 1152 or larger, and most MLSs cap uploads somewhere between 2 and 10 MB per image. A 4K export downscaled to your MLS limit is the safest path. Free-plan exports are smaller and watermarked.

What are the image requirements for Zillow, Redfin and the MLS?

Portals want landscape JPEGs in a 4:3 or 3:2 ratio, at least 1024 pixels on the long edge, under the file-size cap your MLS sets, commonly 2 to 10 MB. Redfin and Zillow both pull most listing photos from the MLS feed, so the MLS limits are the ones that actually bind you. Shoot and stage in landscape: portrait photos get letterboxed in gallery views and lose impact in search results.

What if I do not like the result?

Run it again. Each attempt is one render, styles are a click apart, and there is no per-revision fee or support ticket in between. Most people generate three or four versions of a room to compare styles rather than to fix a mistake. That is the structural difference from a per-photo service, where every revision is a new order and a new wait.

Can I use staged images commercially?

Yes, on an active paid plan, which covers MLS listings, portal uploads, brochures, social ads and client deliverables. Free-plan output is watermarked and limited to non-commercial use, so it cannot be published on a live listing.

Can I remove the existing furniture first?

Yes, and for occupied properties that is the right order of operations. Run the photo through Remove Furniture AI to clear the room, then stage the emptied photo. Staging on top of existing furniture without clearing it first produces cluttered, unconvincing results.

How should I photograph an empty room for the best result?

Shoot in landscape from a corner at roughly chest height, about 1.4 metres, with the camera level so vertical lines stay vertical. Get two full walls and the floor in frame, because the floor is what the AI uses to work out scale and placement. Open the blinds, switch the room lights on, and avoid going wider than about a 16 mm full-frame equivalent, which bends the walls and makes furniture placement look wrong. A clean, level, well-lit photo is worth more than any prompt.

Which room types and furniture styles are supported?

Thirty-five room types and more than fifty interior styles. The residential ones cover living room, bedroom, primary bedroom, kids room, kitchen, open kitchen, dining room, home office, study, bathroom, attic, balcony, laundry and home theatre; the rest are commercial, including hotel rooms and lobbies, restaurants, cafes, retail stores and offices. Styles run from Modern, Scandinavian, Farmhouse and Mid-Century Modern to Art Deco, Parisian, Coastal and Japanese Design, plus seasonal themes for holiday listings. Room type controls what furniture is placed, style controls how it looks.

How much does virtual staging cost compared with physical staging?

Physical staging in the US runs into four figures for a whole home once the design fee and monthly furniture rental are counted, and it takes days to schedule. Per-photo virtual staging services charge roughly $0.28 to $24 per image depending on the provider and on whether a human retoucher is involved. On Luw.ai a staged image costs nothing on the free plan and from about $0.10 on a paid plan. There is a dated comparison table on this page.

Do I need to install anything or create an account?

No install, it runs in the browser on desktop and mobile, and there are iOS and Android apps if you prefer one. You do need a free Luw.ai account to stage a room, but never a credit card: the free plan costs nothing and is not a trial. A paid plan is only needed to export without a watermark and to use the images commercially.

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把拍攝現場的橫幅照片直接拖進來。手機照片可以，單眼的廣角照片也可以。如果房間裡還留著賣方的家具，請先用移除家具 AI 清空。

選擇房間類型和一種風格

房間類型決定擺什麼——沙發加茶几，還是床加床頭櫃。風格決定它看起來什麼樣。50 多種風格都只差一次點擊，因此為同一件物件比較北歐與鄉村，只多花一次算圖。

下載並標註

最高匯出 4K，縮小到你所屬 MLS 接受的尺寸，並加上揭露說明。可以貼到物件說明裡的文字就在本頁下方。

房間類型

AI 會佈置的三十五種房間

每種房間類型都自帶家具邏輯——通行間距、動線、什麼該靠哪面牆。所以臥室不會回傳時裡面多出一張餐桌。

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上面這八種是銷售仲介最常用的。另有二十七種涵蓋住宅其餘空間與商業空間——飯店客房與大廳、餐廳、咖啡館、零售店、辦公室與共享辦公空間。

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中世紀現代胡桃木、錐形桌腳、1960 年代

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此處展示的是十二種最常用風格；另有 47 種，從裝飾藝術、巴黎到 Cottagecore 與賽博龐克——還有聖誕、萬聖節與復活節主題，適合季節性物件。

價格如何

虛擬佈置的成本，老實比較

其他每一個虛擬佈置網站，都會把你打發到定價頁去找這個答案。這裡是完整的全貌，就在一個畫面之內——包括比我們更便宜的選項。

實體佈置與虛擬佈置各業者的每張成圖成本
選項	每張圖成本	交付週期
實體佈置	空置住宅四位數起設計費加每月家具租金；因市場不同差異很大	數天到數週排程、送貨、回收
BoxBrownie	~24 美元流程中有人工修圖師	數小時至下一個工作日
ApplyDesign	~$10.50	幾分鐘
VirtualStagingAI	~$1	幾分鐘
VirtualStaging.ai	~$0.28	幾分鐘
Luw.ai	0 美元免費，付費方案 0.10 美元起免費輸出帶浮水印且非商用；付費方案 200 次算圖每月 19 美元起，最低可降至 0.05 美元	約 20 秒

競品價格於 2026 年 8 月 25 日採集自其公開定價頁面，並按季複核。業者會在不預先通知的情況下調價——決定之前請自行核對。查看 Luw.ai 完整價格。

法規遵循

揭露虛擬佈置的照片

兩款主流虛擬佈置工具都宣傳自己“符合 MLS 規定”。但沒有一款解釋這條規定究竟是什麼。這就是它，我們盡量說得直白。

並不存在統一的全國性規定

在美國，揭露義務來自三個相互重疊的來源。NAR 職業道德規範（第 12 條）要求 REALTORS® 在廣告中呈現真實情況。多數地方 MLS 在其規則手冊中把這一點落實為具體的照片規定——通常是經過實質性修改的圖片必須據實標註。若干州房地產委員會還會另行疊加自己的廣告規定。因此實務上的答案是：是的，請揭露——並查閱你所屬 MLS 規則手冊中的確切用語，因為那才是會對你執行的規則。